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Marketing

In the Trump Era, “Big Defense” CEOs must either market themselves as visionary, “national” assets or wait to die under withering attack from the White House. Look, for any defense company has a big marquee program like the F-35, the Ford Class Carrier or the SSBN(X), being a colorless, faceless and largely anonymous means of […]

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Big Defense CEOs: Follow Elon Musk’s Lead

by admin on January 2, 2014

Over at TESLA/SpaceX, the power of dynamic, aggressively public leadership is on full display. Elon Musk gets in front of the cameras, engages blogs and even plays in the twittersphere—relishing his role as publicist-in-chief. His name and his hip image are irrevocably melded to his businesses—which are now recognized across the globe. In comparison, CEOs in the “Big […]

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